The main goal of this course is to learn how to plan an advertising campaign for a consumer good or service following the stages suggested to plan and carry out the campaign.

The stages to carry out are the following:

1. Selection of a good or service

2. Selection of the target group (segment of consumers to direct the advert)

3. Selection of media.

4. Creative strategy: 4.1. Main message 4.2 Evocation of messages 4.3 Advert description

5. Insertions planning